|PS35||THURSDAY, 17 APRIL 2014||ROOM: 3
|Social Media and Global Health: The "How to" and "What for"
|Dr. Greg Martin
Editor-in-Chief, Journal of Globalization and Health, Ireland
|Mr. Sebastian Majewski
Senior Communications Officer, Gates Foundation, United States
|This session will comprise two presentations followed by questions and discussion about the use of social media in the global health space. Dr Greg Martin (Globalization and Health) will give a brief overview of lessons learned through his experience in using social media to create virtual “communities” across borders. This will be followed by a presentation by Sebastian Majewski (Gates Foundation) in which he will talk about exciting work that is being done using social media monitoring to tackle some of the more urgent public health and development problems globally.|
Dr. Greg Martin is a South African doctor with a masters in public health and an MBA degree. Dr Martin’s involvement in global health has spanned a wide rang of subject matter including maternal and child health, cancer prevention, access to medicine and the treatment and care of people living with HIV, amongst others. He recently stepped down from the role of Director of Elimination of Mother to Child Transmission at the Clinton Health Access Initiative in order to move to Ireland where he recently got married. He is currently with Editor-in-Chief of the journal Globalization and Health and runs a Global Health YouTube channel as well as working as a clinician in a local hospital in Dublin.
Sebastian Majewski (@sebmaje) is Senior Communications Officer at the Gates Foundation. Guided by social media monitoring and data analysis, Majewski’s evidence-based marketing approach focuses on social media’s potential to influence, inform, and legitimize agenda-setting in the international community. With more than six years’ experience in digital communications for UNICEF, UNDP and UNDESA, Majewski has been at the core of shaping global advocacy strategies for the largest humanitarian organizations.
Sebastian lectures master students of France Business School on social media monitoring, and is a regular speaker at social media conferences such as Social Media Week, Benchmark, and Dreamforce.